A Study on Brand Equity and Development Process of Fruit Brands of Farmers'' Associations in Taiwan
碩士 === 中興大學 === 生物產業推廣暨經營學系所 === 95 === Abstract To cope with the impacts of open market and international trade, utilization of brand strategy has become one of the popular marketing approaches in varied fields. Although “Taiwan fruit” is famous for its high quality all over the world, development...
Main Authors: | Hsaio -Ting Huang, 黃筱婷 |
---|---|
Other Authors: | 陳姿伶 |
Format: | Others |
Language: | zh-TW |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/66750341013227869459 |
Similar Items
-
The Impact of Brand Associations on Brand Equity
by: YuChun Huang, et al.
Published: (2002) -
The Influences of Sub-brand , Brand Association and Brand Preference on Brand Equity -An Empirical Study of Fashion Industry
by: Hsiao-Fang Lin, et al.
Published: (2005) -
The study of the brand equity of cellular phone’s brands
by: Wan-ting Liao, et al.
Published: (2007) -
The Effect of Private Brand Developed by Retailer on Store Brand Equity.
by: Jung-Ting Wang, et al.
Published: (2010) -
The Impact of Brand Association, Brand Awareness and Integrated Marketing Communication, on Brand Equity
by: You-Yan Huang, et al.
Published: (2014)