The Impact of Introducing the Internet channel on Vertical Strategic Interaction
碩士 === 中興大學 === 企業管理學系所 === 95 === The purpose of this paper is to analyze how a internet channel affects every channel member by game theory while it accedes to forthcoming vertical channel system. When does a manufacture or a retailer introduce the internet channel. We focus on channel members’ po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43169742939117982123 |