The Impact of Introducing the Internet channel on Vertical Strategic Interaction

碩士 === 中興大學 === 企業管理學系所 === 95 === The purpose of this paper is to analyze how a internet channel affects every channel member by game theory while it accedes to forthcoming vertical channel system. When does a manufacture or a retailer introduce the internet channel. We focus on channel members’ po...

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Bibliographic Details
Main Authors: Ching-Hong Chen, 陳青宏
Other Authors: Hsiao Lu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/43169742939117982123

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