The Effect of Marketing Relationship Capital on Marketing Capabilities－Learning Orientation as A Moderator
碩士 === 中興大學 === 企業管理學系所 === 95 === The goal of the study is to establish a theory model investigating the effect of marketing relationship capital on marketing capabilities, and examine if the learning orientation have the moderating effect on the relationship between marketing relationship capital...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65651734031992024086 |