A Study of Story-Form Advertising across Search-Experience Goods
碩士 === 國立中興大學 === 科技管理研究所 === 95 === Advertising has long been the most pervasive tool used in marketing communication. Storytelling which entertains, instructs, informs and persuades readers has the function coincides with the goal of advertising. Recently, there has been some research done based o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81569105148998326257 |