A Study of Customer Retention across Retailers’ Channels
碩士 === 中興大學 === 科技管理研究所 === 95 === Although academic literature and business practice are currently directing increased attention to the determinants of online customer retention, those studies only focused on unitary channel retention whether on traditional retailers or on online stores, and didn’t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94539845489261943817 |