Effects of Customer Management Relationships and Relationship Benefits on Relationship Quality and Loyalty
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 95 === As marketing entered the 1990s things appeared to be going from bad to worse. Companies were beginning to question the large expenditure on marketing without a m- easurable return on investment that had been assumed in past decades. Most western co- untries w...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97325360688436851640 |