The critical successful factors of Customer Relationship Management- The View of Resource-Based Theory and Value Creation
碩士 === 中興大學 === 高階經理人碩士在職專班 === 95 === Under the dynamic competitive environment with complex uncertainties, any business advantages based on the good quality of products or service are only temporary. Building long-term and stable relationships with customers is the most important issue. This has b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77499043396563932021 |