The Research of Consumer Diffusion and Promotion Decision for Substitute Products
博士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 95 === In today’s highly competitive markets, customer preferences and key attributes of products have become so diverse that only firms meeting these customer expectations will prosper and grow. Hence, the design of successful marketing strategies requires a thor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43552543113761316889 |