The relationship among Marketing knowledge management capability、 marketing team knowledge creation capability、 marketing innovation and market performance: An empirical study in Taiwan
博士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === In the past, studies of marketing knowledge management affect marketing innovation or market performance, generally focused upon organizational or individual level. But most researchers regard firm’s knowledge creation comes from individual knowledge transfer,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53432589877950707702 |