Perceived Value、Satisfaction、Customer Loyalty:The Role of Perceived Risk and Brand Familiarity
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === Store brands play an important role in retail grocery strategy. As the number of general retail grocery is increasing, the competition within market industry is more and more violent in these recent years. Now merchandise stores want to increase the sales of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79710239173574736104 |