Store Image and Promotions Affect The Purchase Intention of Store Brands : The Moderating Role of Perceived Risk
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 95 === As economy grows up and industry expands fast, our national income increases year by year. This leads the improvement of living standard and quality, and changes compatriots’ consuming pattern. In the condition, the retailing industry develops and changes fast...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65091219498941019159 |