The Relationship Bonding tatctis, Relationship Benefits affect the Relationship Quality and Marketing Performance-the Moderating Effect of Involvement and Relationship Tendency
碩士 === 國立成功大學 === 企業管理學系專班 === 95 === How to survive in competitive market is very important in health clubs. Maintaining current customer and building the long-term relationship are the health club’s focus. The relationship marketing is one of the important marketing strategies to build a stable an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01567209188847021635 |