The Effects of Website Characteristics and Relationship Investment on Online Trust and Loyalty
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 95 === Since the competition of Internet shopping industry becomes fiercer and fiercer, how to obtain customers’ trust and loyalty gained more e-tailers’ attention. As a result, the issues related to online trust have been widely discussed in academic researches. In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40557195123756976890 |