The effect of Manager Reputation on the wealth effect of New Product Introduction announcements
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 95 === There are some scholars had examined the success factors of new product introduction (NPI) such as the senior management support, effective leadership, top management commitment and team characteristics. However, nearly no study linked manager reputation and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90472186505641165789 |