The Influences of Brand Personality on Brand Attitude and Choice: An Investigation of the Moderating Effects of Price Discount
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 95 === Brand personality is a concept that many researchers pay attention to recently. Most researches discussing brand personality were focused on brand personality’s antecedents, but few researches studied the consequences of brand personality. Therefore, the fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83985866372329787052 |