Exploring the Influential Factors to the Perceived Value and Purchase Intention of On-line Lucky Bags
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 95 === The main idea of this study is to explore a new on-line promotion activity, on-line Lucky bags, which similar bundling but with unclear product compositions. To examine the factors influence consumers’ buying decision to on-line Lucky bags, the conceptual mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08922293553326758597 |