The Impacts of Advertising Information Type, Hope, and Perceived Risk on Consumer Behavior
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 95 === This issue, hope, is getting more and more important in marketing research. In the conceptual research of Maclnnis and Mello (2005), they proposed that hope is a positive emotion and will influence consumer behavior. In recent years, because of severe competi...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/86079173145130220147 |