The Impacts of Advertising Information Type, Hope, and Perceived Risk on Consumer Behavior
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 95 === This issue, hope, is getting more and more important in marketing research. In the conceptual research of Maclnnis and Mello (2005), they proposed that hope is a positive emotion and will influence consumer behavior. In recent years, because of severe competi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86079173145130220147 |