Market Segmentation of Mobile Phones in Taiwan
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 95 === This thesis evaluates the market segmentation of mobile phones in Taiwan based on customers’ perspectives. This thesis’s findings suggest that mobile phones function can be divided into six service factors, namely, news report service as the most important fol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27326793419602925018 |