Customer Value, Satisfaction, Switching Cost, and Customer Loyalty in International Air Cargo Services in Taiwan

碩士 === 國立成功大學 === 國際管理碩士在職專班 === 95 === This study aims to examine the perceptions of customer value, satisfaction,switching cost, and customer loyalty in international air cargo services. The relationships among those constructs were conducted in this research. Switching cost is considered to be a...

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Bibliographic Details
Main Authors: Udom Sar, 薩悟東
Other Authors: Chin-Shan Lu
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/17464077282732670252