The Role of Product Type, Endorser Type, and Endorser Ethnicity on the Consumer’s Response toward the Advertisement: A Study of Taiwanese and Thai
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 95 === Designing the advertising across countries is one of the challenged jobs for all advertisers and marketers. A great deal of research in international advertising involves the decision on message, appeal, endorser, and language to be used. Among these areas, t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/60193261661255284327 |