Investigating the Effectiveness of Fan Identification in Sport Sponsorship
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 95 === Nowadays sponsorship has become a vital part of the funding for a wide range of sporting, artistic, and social events because sponsors hope that supporters’ enthusiasm and interest on the event or their team will translate into long-term benefit for the sponso...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83758120748534744064 |