The Relationships among Self-concept, Advertising, Brand Attitude and Purchase Intention: A Study of Domestic Vehicles
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 95 === In competitive automotive market, brand power is significant working. However, to persuade consumer make a decision, the car advertising express congruent with peo-ple’s self-concept might be the key point to influence brand attitude even the purchase intenti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98796042617466054555 |