The influence of different online recommendations to comsumers' trust, perceived risk and perceived quality and purchasing intention

碩士 === 國立成功大學 === 電信管理研究所 === 95 === Due to the rapidly rising of electronic commerce e-shops are competing hotly today. For attracting the attention of consumers and urging them to stay at homepages as long as possible, all the vendors are trying hard to offer various selling and recommendation inf...

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Bibliographic Details
Main Authors: Mei-hua Chen, 陳美樺
Other Authors: Dung-Chun Tsai
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/20641868169401318005