The Influences of Product Characteristic, Degree of Involvement and Buying Purposes on Normative Evaluation and Purchase Intention-Consumer Electronic Product as Example
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 95 === The 2006 survey done by CEA, U.S.A (Consumer Electronics Association) showed that consuming electronic products have already become one of the biggest consuming products to consumers. With the coming of globalization, the environments of science and technology...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60221872342782130050 |