The Effect of Website Design Factors and Attitude Toward the Website on Purchase Intention–An Investigation in Taiwan
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 95 === As Iinternet was widely used and developed rapidly, people changed their business models and ways for marketing gradually. In the wave of Internet, a lot of companies established websites to promote their own companies or the products they sell. The study aims...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00258102036016173712 |