The Study of the Benefits on Water Sports Promotion in Kinmen Area: Take Examples of 2006 Liaoluo Bay Long-Distance Swimming Game and Action Asia Challenge in Kinmen.

碩士 === 國立體育學院 === 休閒產業經營學系碩士班 === 95 === The purpose of this study was to understand the general situation of prompting water sports, the cognitive difference of field participants and the benefits of media advertising in 2006 Kinmen Water Sports Festival and to assess the beneficial result of inves...

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Bibliographic Details
Main Authors: Mei-Yin Wu, 吳美瑩
Other Authors: none
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/16235749241527216580