Research on Sport-Tourism Experiential Marketing — Using Canoeing as an Example
碩士 === 國立體育學院 === 體育推廣學系碩士班 === 95 === The objectives of this research was to understand the design of the experience activities of the sport-tourism industry, the essence of experiential marketing, and the essence and decision making of sport-tourism experience. This research focused on the case co...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02700767920784142739 |