Research on Sport-Tourism Experiential Marketing — Using Canoeing as an Example

碩士 === 國立體育學院 === 體育推廣學系碩士班 === 95 === The objectives of this research was to understand the design of the experience activities of the sport-tourism industry, the essence of experiential marketing, and the essence and decision making of sport-tourism experience. This research focused on the case co...

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Bibliographic Details
Main Author: 劉祥興
Other Authors: None
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/02700767920784142739

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