Exploration of the Keyword Advertising Effects

碩士 === 國立交通大學 === 傳播研究所 === 95 === In recent years, the keyword advertising has become the main income of the search engine company. The characteristics of the keyword advertising are its appearance and location, showing like the search results, being placed on the attractive areas. In sum, the keyw...

Full description

Bibliographic Details
Main Authors: Lin Hsiao Chen, 林曉貞
Other Authors: Yuhmiin Chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/47730436126628188927