The effect of the “misleading advertisement” and “brand” on consumers’ comprehension
碩士 === 國立交通大學 === 管理科學系所 === 95 === False advertisement shows obvious faults on surface. Actually, false advertisement is included in the “misleading advertisement” category. Today, there is a new type misleading advertisement that doesn’t have obvious faults on its’ surface but contains some implic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98364173994749346539 |