Effectiveness of Endorser Types in Real Estate Advertisements
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 95 === Advertisement is the important marketing communication tool between consumers and companies. Endorserment advertisings are used common and are applied to varied products. In Taiwan, there are many real estate advertistments are communicated by endorsers....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06519806298390015737 |