The Study of Branding Strategy for Taiwan’s Domestic Auto Industry –
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 95 === As the auto-making techniques move on speedily, the homogeneity of function and quality for automobiles are getting higher and higher. As the auto makers act the diversity of branding strategy is much different among the consumers, we can say that creatin...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87845448198835604729 |