The Effects of Disconfirmation and Post-purchase Word-of-Mouth on Customer Satisfaction
碩士 === 國立交通大學 === 管理科學系所 === 95 === This research examined the effects of disconfirmation and post-purchase word-of-mouth (WOM) on customer satisfaction. Disconfirmation, the customers’ subjective perceived discrepancy between expectations and performance, has been confirmed in much previous researc...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79967789187634547610 |