The Study on Brand Equity to Purchase Intension of Open-shelf Type Skin Care Product - Case of Female Students of Business College in Taipei City

碩士 === 國立交通大學 === 經營管理研究所 === 95 ===

Bibliographic Details
Main Authors: Chia-Wen Fang, 方佳文
Other Authors: Quang-Hua Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/95530497605628404422