Information Length and Information Framing Effect on Consumer Cognitive Learning
碩士 === 國立交通大學 === 經營管理研究所 === 95 === In this research, we would like to probe into the impact of information length and information framing effect on consumer cognitive learning. We use the need for cognition as the moderator to analyze how consumers’ different degrees of cognitive needs will be aff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35521261591565460954 |