Determinants of Distribution Intensity and Regional Inequality in Mainland China—the 3C industry

碩士 === 國立交通大學 === 經營管理研究所 === 95 === China has become one of the biggest markets in the world. However, because of the complexity and the regional difference of China market, the channel management in China is much more difficult than in other countries. How to make a successful channel strategy is...

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Bibliographic Details
Main Authors: Pei-Chun, Chen, 陳佩君
Other Authors: Edwin Tang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/69955259992515705746