A Study on the Strategy of Customer’s Value Innovation of Taiwan 3C Distribution Industry: An Empirical Study on Sunfar 3C Mart

碩士 === 國立交通大學 === 管理科學系所 === 95 === Compared with Taiwan other leading 3C distributors, the scale of Sunfar 3C Mart is much smaller but its profitability is the best in Taiwan 3C distribution industry. Sunfar 3C Mart has chosen Personal Computer (PC) Do-It-Itself (DIY) market as its blue ocean that...

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Bibliographic Details
Main Authors: Chieh-Hung, Tsai, 蔡杰宏
Other Authors: Po-Young Chu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/11008320276263660641