An Empirical Study on the Relationship between Brand Value and Stock Price Return in Taiwan Market
碩士 === 國立交通大學 === 管理科學系所 === 95 === In the past, Taiwan was known for its excellence on OEM (Original Equipment Manufacturer) or ODM (Original Design Manufacturing) business model. Nevertheless the model had been challenged recently. According to Stan Shih's “Smiling Curve” theory, R&D and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24166637673332911766 |