The Branding strategy of Notebook Business - a case study on Acer distinctive Branding tactics in Europe Region
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 95 === Taiwan's notebook industry revenue accounts for more than 70% of the global NB industry's total output value. 95% of Taiwan's NB industry revenue comes from ODM business. Taiwan's ODM manufacturers, facing the intense marketing competi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55640554051908882834 |