Effect of Brand Allaince and Brand Image on Passengers’ Behavioral Intentions and Choice Behavior in Airlines
碩士 === 國立中央大學 === 土木工程研究所 === 95 === The principal purpose of the study is to investigate the brand alliance and the effect of the enhancement of brand image to influence the choice of international travel passengers on airlines. Two stages are proposed for the study: the first is to employ the stru...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97132076602064418100 |