The influence of perceived risk on the accessories’ advertisement message、information search and purchase intention on the different of consumer involvement.
碩士 === 國立中央大學 === 企業管理研究所 === 95 === Accessories are created to add the products’ capabilities by the market environment when the enterprise promotes the main products. Accessories which enterprise creates are used to satisfy extra need when consumers use the main products. In this situation, becaus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93065588012034838442 |