The effect on brand memory of ambient odor, background music and background picture.
碩士 === 國立中央大學 === 企業管理研究所 === 95 === There are lots of scholar’s studies interested in the effect on atmosphere of the environment to brand memory gradually in recent years. Do people change the degree of brand memory when their five main sense functions affected by stimuli from the environment? T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85030050091321841301 |