A Research into the Effects of Market-Orientation and Inter-Organizational Integration on New Product Development Performance
碩士 === 國立中央大學 === 企業管理研究所 === 95 === In the neo-Schumpeterian era, innovation becomes crucial for companies to make profits. In specific, it is also proved that market valuation of a company is responsive strongly to the success or failure of new product development efforts (Linder, 2006; Sharma and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79985720615717499571 |