The Influence of gender and credibility of spokespersons on advertising effects: An example of male razor
碩士 === 國立中央大學 === 企業管理研究所 === 95 === It is a familiar method of recommendation-type advertisements to use spokespersons’ fame to make a deep impression on target customers. From advertising nowadays, we often find spokespersons endorse the product designed for the opposites of their genders, and spo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33653491416213859417 |