The Effects of Discount Magnitude, External reference Price on Consumer’s Behavior
碩士 === 國立中央大學 === 企業管理研究所 === 95 === In 2004, the scale of Taiwan cosmetic market was NT $ 60 billion. The budget of advertising and promotion usually cost 20% to 25% of cosmetic company‘s sale amount. When planning a marketing strategy, managers are eager to know the factors that influence customer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93987631474335403596 |