Analysis of Software marketing strategy and competition advantage - The case of two global software companies

碩士 === 國立中央大學 === 資訊管理學系碩士在職專班 === 95 === According to the IDC report in 2007, the global software market was 229,946 million US dollars. The local software market also increases year by year in local research. In 2006, the global software industry overtakes the hardware industry for the first time,...

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Bibliographic Details
Main Authors: Kuo-Kuang Yuan, 袁國光
Other Authors: 李小梅
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/64310156993901605934