Understanding Online Auction Loyalty Intentions: Contributions from TAM, Trust, and Justice Perspectives

碩士 === 國立中央大學 === 資訊管理研究所 === 95 === The development of Internet in recent years has facilitated the rapid growth of e-commerce and makes Internet become the most important sales channel. Because of the rapid growth of the online auction market, the online auction market will become one of the most...

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Bibliographic Details
Main Authors: Chun-jung Chiu, 邱俊融
Other Authors: 邱兆民
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/94046688509254225341