How the existence of physical channel affects the customers'' decision in the multi-channel environment
碩士 === 國立中央大學 === 資訊管理研究所 === 95 === Because of fast development of the Internet and increasing number of global Internet populations, many investors think there is a new commercial channel which is appearing on Internet. To brick-and-mortar retailers, the Internet is becoming a new channel. Therefo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10715031946589977201 |