Applying Data Mining to An Outfitter’s Customer Loyalty and Value Analysis

碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 95 === More and more citizens in Taiwan are actively doing outdoor activities during their leisure time. The safety and quality of outdoor activities have become an important issue for participants. Thus, there exists business potential opportunities for outdoor go...

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Bibliographic Details
Main Authors: Chiao-Fang Lo, 羅巧芳
Other Authors: Hsin-Hung Wu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/58186052023725815188